Travel agency for Brazilians abroad, focusing on destinations in Europe and Latin America. The challenge was to strengthen the brand’s presence on Instagram, increasing engagement with Brazilians looking for unique and unforgettable experiences outside Brazil. In addition, it was important to reach the right audience through niche groups and forums where Brazilians living abroad share tips and plan their trips.
Broadening the reach
The posts sparked a desire to explore and helped strengthen the agency’s image as a reference for Brazilians traveling the world.